"Inclusion is not bringing people into what already exists; it is making a new space. A better space for everyone." -George Dei
-
Muslim Employees
Inclusion in the workplace is important for any organization looking to build a strong sense of connection and an engaging culture. It’s crucial to embrace an employee’s full authentic self. Inclusion is not just about diversity but also ensuring that everyone is heard, accepted and respected. When your organization focuses on recognizing your employees it will promote belonging and greater engagement.
-
Muslim Customers
Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. The disposable income of the Muslims in the US reached $98 billion in 2013. In 2019, Muslims spent $2 trillion globally, and this figure is expected to reach over $3 trillion by 2024. Including the Muslim consumer in your marketing plan will promote brand loyalty and repeat purchases.
-
Muslim Character Portrayal
Muslims are the most racially and ethnically diverse religious group in the world but are often misrepresented in TV and Movies. A recent study showed that most misinformation of Muslims comes from TV and movies. Genuine portrayal of Muslims will promote better understanding within society and appreciation among Muslim viewers. It will also lend authenticity to the piece of work.
-
Muslim Students
Since 2001 we’ve seen increase in violence against Muslim students in schools across the United States. We are seeing an increase in students and teachers bullying and being violent with Muslims students. We run workshops that will help your teachers and staff understand Islamic culture, and values.
-
Muslim Athletes
Muslim athletes have alway been part of American culture. One of the greatest athletes of all time was boxer Muhammad Ali and most recently Ibithaj Muhammad became the first American to compete in the Olympics in a hijab. Are you ready to meet the needs of your Muslim athletes?
-
Muslim Travelers
It is estimated that Muslim travelers will spend a total of $220 billion in travel worldwide. USA benefits from Muslim travel, with a $43 billion Muslim inbound tourism spend forecasted by 2020. This is an enormous opportunity for the travel industry to meet the needs of the Muslim traveler.
